Less Lead Waste
Homeowners decide who sees their project. Contractors spend less time chasing opportunities that aren't the right fit.
MatchCraft Pro was created because we experienced firsthand how frustrating the contractor lead industry has become for both contractors and homeowners.
Our story
MatchCraft Pro started with a simple question:
Why is finding work so difficult when there are so many homeowners looking for help?
As a painting company, we spent years using lead generation platforms hoping to connect with homeowners who needed our services.
Sometimes the leads were good.
Sometimes they weren't.
But one problem kept coming up over and over again.
The same homeowner request was often being sent to multiple contractors at the same time.
Contractors were paying for the same opportunity.
Contractors were racing to call first.
Contractors were competing before they even knew if the project was a good fit.
Meanwhile homeowners were dealing with a completely different problem.
One request could trigger multiple phone calls, text messages, emails, and follow-ups from contractors within minutes.
Nobody seemed happy with the process.
Contractors felt like they were paying to fight over the same lead.
Homeowners felt overwhelmed and pressured.
We believed there had to be a better way.
What makes MatchCraft different
Homeowners decide who sees their project. Contractors spend less time chasing opportunities that aren't the right fit.
We believe contractors should be chosen based on reputation, quality, communication, and experience, not simply who calls first.
Homeowners can compare contractors, review profiles, and communicate through the platform without being overwhelmed by constant calls and messages.
Our mission
Our mission is simple.
Create a platform where homeowners can confidently find trusted contractors and where contractors can grow their business without feeling like they're competing in a race for every opportunity.
We're not trying to become another lead company.
We're trying to build the platform we wished existed when we were looking for work ourselves.
Beta transparency
MatchCraft Pro is currently being tested by homeowners and contractors across Wisconsin.
We actively collect feedback and continuously improve the platform based on real-world use.
Every suggestion, bug report, and conversation helps us build something better.
Share beta feedbackGet involved
Whether you're a contractor who wants a better way to grow or a homeowner who wants a calmer start to a project, your experience matters here.